Your €2,450 Investment May Cost Less Than You Think

The €350 SOL Setup & Activation Fee and €2,100 advertising outlay are both business expenses. Subject to your company's individual tax circumstances and the advice of your accountant, eligible business expenses can reduce taxable profit and therefore the amount of tax payable.

For a company paying 25% Corporation Tax, a €2,450 deductible business expense could potentially reduce its tax liability by €612.50 — making the effective after-tax cost approximately €1,837.50.

Illustration only. VAT recovery and tax deductibility depend on your individual circumstances. Please consult your accountant.